Work Van application for job site.
7 Generations Logo

Behind the Design...


The inspiration for this design came about by way of refreshing the mark without loosing 20 years of brand recognition. Sticking with a similar Serif font as the title font and using a nice Sans Serif font for the secondary font.


A majority of the direction for this logo refresh was decided by the desire to simplify. It provides the client opportunity for multiple usages in a variety of orientations while staying on brand.  


Original Logo

Simplified logo orientation to be used on horizontal applications where vertical orientation becomes too small for registration.
Clothing application using the dark version.