Work Van application for job site.
7 Generations Logo

Behind the Design...

 

The inspiration for this design came about by way of refreshing the mark without loosing 20 years of brand recognition. Sticking with a similar Serif font as the title font and using a nice Sans Serif font for the secondary font.

 

A majority of the direction for this logo refresh was decided by the desire to simplify. It provides the client opportunity for multiple usages in a variety of orientations while staying on brand.  

7-generations-construction-original-logo

Original Logo

Simplified logo orientation to be used on horizontal applications where vertical orientation becomes too small for registration.
Clothing application using the dark version.